A graduate of Sam Houston State University, Sarah is a Certified Professional Services Marketer (CPSM) with over 18 years of experience serving as an in-house marketer for multiple firms within the A/E/C industry. Her experience ranges from small (10-12 person) Texas-based firms to large (150-300 person) national firms with multi-disciplined expertise in both public and private sectors. Sarah’s role grew from Marketing Coordinator to Marketing Manager to Corporate Director of Marketing providing marketing expertise to a number of leading firms including: Reh Burwell Architects, WHR Architects, CCRD Engineers, Ziegler Cooper Architects, Binkley & Barfield Consulting Engineers and DBR Engineering Consultants, Inc.
Sarah works directly with Corporate Executives to define the firm’s vision, build a strategy around that vision and then create a marketing plan to support the strategy and attain the vision. These strategic marketing programs serve as a key drivers in brand development and positioning that play a significant role in the financial success of the business’s she has served.
Over her career, Sarah has discovered the art and value of story-telling to distinguish the professional services her employers deliver. These stories are told through a powerful marketing mix which includes a multitude of communications initiatives (both internal and external) such as: brand strategy and design, collateral material development, website design, direct mail, email campaigns, social media, tradeshows, photography, public relations, proposals, presentations, promotional materials, advertising/sponsorships, speaking engagements, corporate events, annual surveys, award submittals and newsletters.
Received the 2018 SMPS Marketing Excellence Award. This award recognizes individuals who contribute outstanding achievement in marketing communications for professional service firms in the design and building industry.
Received three (3) SMPS Design Awards in 2013 for programs that Sarah developed and produced while serving as Marketing Director at Ziegler Cooper. Award categories including: Tradeshow Marketing, Direct Mail Program and Special Event Materials
Received 1st Place in for the Social Media category from the 2018 SMPS Houston Design Awards while serving as Marketing Director at DBR Engineering Consultants, Inc.
Received one (1) SMPS Design Awards in 2016 for a Targeted Marketing campaign while serving as Corporate Director of Marketing at Binkley & Barfield.