Sarah De Ita, CPSM

Sarah De Ita, CPSM, is a seasoned marketing leader with more than 20 years of experience in the architecture, engineering, and construction industry. A graduate of Sam Houston State University, she has built her career as an in-house marketer for firms ranging from small Texas-based practices to large, multi-disciplinary national organizations serving both public and private sector clients.

Over the course of her career, Sarah has advanced from Marketing Coordinator to Corporate Director of Marketing, providing strategic leadership for firms including Reh Burwell Architects, WHR Architects, CCRD Engineers, Ziegler Cooper Architects, Binkley & Barfield, DBR Engineering Consultants and RDLR Architects. She works closely with executive leadership to define vision, develop growth strategies, and implement marketing programs that strengthen brand positioning and drive measurable business results.

A Certified Professional Services Marketer (CPSM), Sarah is known for her ability to translate complex technical expertise into clear, compelling narratives. Her work spans the full spectrum of A/E/C marketing—from brand strategy and digital presence to pursuit development, proposals, presentations, public relations, and award-winning campaigns—ensuring a cohesive and impactful voice across all platforms.

Her leadership extends beyond her firm through long-standing involvement with the Society for Marketing Professional Services (SMPS) Houston Chapter. She served as Education Director from 2019 to 2025, supporting professional development across the industry, and has contributed as a mentor, committee member, and Marketing Communications Awards juror.

Sarah’s contributions have been recognized with the 2025 SMPS Houston Rock of the Chapter Award, the 2018 SMPS Houston Marketing Excellence Award, and multiple design awards—reflecting her commitment to elevating both the firms she serves and the A/E/C marketing profession as a whole.

Associations & Certifications

• Society for Marketing Professional Services (SMPS) — Member
  2000 – Present

• Certified Professional Services Marketer (CPSM) — Certification
  2003 – Present

• SMPS Houston Chapter

  • Board Member, Education Director — 2023 – 2026

  • Board Member, Education Director — 2019 – 2026

  • Marketing Communications Awards Juror — 2022, 2025

  • Education Committee — 2018 – 2026

  • Design Awards Committee — 2000, 2005, 2014, 2017, 2022, 2024

  • Sponsorship Committee — 2016 – 2021

  • Mentor/Protégé Program — 2017, 2018, 2026

Awards & Recognition

• 2025 — SMPS Houston, Rock of the Chapter (Personal Award)

• 2023 — SMPS Houston Design Awards, Winner – Firm Brochure (RDLR Architects)

• 2023 — SMPS Houston Design Awards, Winner – Corporate Identity (RDLR Architects)

• 2023 — SMPS Houston Design Awards, Winner – Website (RDLR Architects)

• 2019 — Zweig Group Marketing Excellence Award, Winner – Internal Newsletter (DBR Engineering Consultants)

• 2019 — SMPS Houston Design Awards, Winner – Firm Brochure (DBR Engineering Consultants)

• 2019 — SMPS Houston Design Awards, Winner – Target Marketing (DBR Engineering Consultants)

• 2019 — SMPS Houston Design Awards, Winner – Corporate Identity (DBR Engineering Consultants)

• 2018 — SMPS Marketing Excellence Award (Personal Award)

• 2018 — SMPS Houston Design Awards, Winner – Social Media (DBR Engineering Consultants)

• 2016 — SMPS Houston Design Awards, Winner – Target Marketing Program (Binkley & Barfield)
  2013 — SMPS Houston Design Awards, Winner – Special Event Materials / Holiday Pieces (Ziegler Cooper Architects)

• 2013 — SMPS Houston Design Awards, Winner – Direct Mail Program (Ziegler Cooper Architects)

• 2013 — SMPS Houston Design Awards, Winner – Tradeshow Marketing (Ziegler Cooper Architects)